What you can post when Building In Public
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What you can post when Building In Public

Click on any of the toggle icons that are black to see examples or a further explanation!
 
Let people know what you are working on and why.
 
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Have people 'come up on the stage', next to you. Let them make decisions and drive the direction of your product
It's how the Cheatsheet's cover was chosen!
Open-source your challenges: ask openly for help or best practices when you run into a problem.
 
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Ask how you could improve your product/practices frequently. Ask for advice
The audience you'll want to grow is the one that's smart enough to help you make good decisions and prevent you from making costly mistakes. For instance: for PriceUnlock, I'm thinking about charging only yearly memberships. Why? The free version proves value, so the users know that it brings them extra revenue and extra growth — and if I believe they'd be willing to pay yearly, I can use all that revenue in advance to grow the product faster (as opposed to charging monthly). Kinda like a form of fundraising. But I'd run that through my audience to get advice from others who've tried/done that before!
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Moments of decisions in your business. Log your thinking so you can refer back to it. This will become invaluable in time.
If it was a good decision, you'll be able to (hopefully) analyze what made it good
If it was a bad decision, you'll be able to (hopefully) analyze what made it bad
'How it started and how it's going' type post
People love to see progress, especially if it includes 'early days'
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Ask for some help. Outsource your efforts
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Use the Cheatsheet's Monthly Report Template to log monthly milestones
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Post random milestones that encourage you or your followers: signups, pageviews, MRR etc.
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Help other builders when they need help. Address common themes/questions.
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Bring into the spotlight what works, but also what doesn't work. You can bring up something you want to focus on (e.g. churn rate), so that in a few months you'll be able to re-tweet/re-post that update and show progress
 
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Random screenshots of customer satisfaction. A piece of your 'wall of love'.
In my case, as I run Legit Check By Ch, part of what we do is we help people get their money back if they got scammed with fakes. Here's an example of what I can post:
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Bring up a never-ending question you yourself have: freelancer or in-house? Open-source or not? Which stack?
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Your notes → Tweet
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Publish your internal processes/sessions
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Day/Week/Month/Year in review → Wins, Losses
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Synopsis of lessons
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New aims: how you shift what your next move is
 
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How a paper note (with design mockups, database design etc) turned into real life. E.g. sketches on a paper of how the website will look like → the live website.
A curation of tools, options, websites etc. that saves your audience time
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Give back to the community
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Thank those that are joining you on your journey
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Connect people. Make your audience interact with each other
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Put out interesting stats from what you build
If the audience of your product is following you, surely they'll be interested in stats about... them!
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Honourable mentions:
This page I made right here, but written by you — share your go-to list of inspiration for BiP posts.